About Us

Purpose is to help your club reach its mission and goals.  We target areas of your club that you would like to revamp or develop further. Examples include strategies to promote player development, family retention, and the overall enjoyment of club members. Enjoyment in the game of soccer through quality organization and educational programing is our goal.

Mission Statement: To innovate the effectiveness and efficiency of youth programs.

We help by listening to your needs and concerns.  We will examine your current system and design mechanisms to increase the effectiveness, efficiency, and quality of educational programs. We listen, evaluate, then share structured advice based on your mission, vision, and philosophy.  We look to improve the effectiveness and efficiency of programs to help keep you on your path.

Your organization snapshot:  Developing your organization’s mission, vision, and philosophy are critical for guiding your players, coaches, parents, and board members throughout the years.   We will make sure you have strategic planning established to help coaches, participants and parents work towards a common goal, avoid burnout, and stay motivated.

Lee Smith- Founder

Passionate about player development, coaching education, and advancing the game of soccer. To this end, he has been serving as a coaching instructor since 2001 in Tennessee, Georgia, and Alabama. He has been a national instructor with the US Youth Soccer organization since 2012. From 2012-2017 he was the TN State Soccer Association Director of Coaching where he oversaw the Coaching Education, Olympic Development Program (ODP), TOPSoccer, and Soccer Across America programs.  He is a published author of 3 soccer coaching books, “The Complete Coaches Manual for U6 (U8, U10) Soccer, and has written articles for “Upper 90 Magazine” and “GoalNation.” Major accomplishments since 1997 include serving as Director of Coaching for several clubs, starting a FUTSAL Program in Atlanta, being a Regional TN ODP Staff coach for several years, and serving as UTC’s college goalkeeping coach. Another career highlight has been taking ODP teams overseas and coaching them in games against international professional academy teams including the Brazilian Youth National Team, Tottenham academy, Eintracht Frankfurt academy, West Ham academy and Cambridge.  He often presents seminars at ODP, US Youth Soccer workshops, NSCAA convention, and various clubs.  Lee has his USSF A License, National USSF Instructors License, National Youth License, TOPSoccer Diploma, and Director of Coaching Diploma.

Outside of his soccer career, he has his Bachelors of Science in Sports Administration from the University of Tennessee at Chattanooga (UTC) and received a Masters of Arts in Education from the University of Alabama at Birmingham (UAB). He presently teaches physical education, building on his is 12+ years teaching experience at elementary, high school, and college levels.

•     TN Soccer DOC from 2012-2017 (Coaching Education, ODP, TOPSoccer, Soccer Across America)

•    Presented seminars at conventions at ODP, USYSA, NSCAA, TN State and at various clubs

•     Published author of 3 soccer coaching books

•     Written articles for “Upper 90 Magazine” & “GoalNation”

•         Region III ODP coach and scout

•         USSF Coach Educator Director of Coaching License Instructor

•         USSF Coach Educator D Coaching License Instructor

•     USSF & State Grassroots Coaching License Instructor

•         USSF Grassroots Instructor License Level 2

•    USYS National Youth License Instructor  

•         Organized and led ODP teams on international trips to Brazil, Germany, and England to compete against international professional academies and national teams

•     Alabama Girl State Champions (2004, 2006) with 2 different teams

•     USSF National “A” License

•     USSF National Youth License

•     NSCAA Director of Coaching Diploma

•     USYSA TOPSoccer Diploma

•     Masters of Arts in Education

•    12+ years teaching experience in public and private schools

•     Associate Professor at Crichton College

•          25+ years coaching at multiple levels (U6-U18, high school and college)